Radio ITVT: TVOT NYC 2019 Keynote Fireside with Comcast’s Marcien Jenckes and Viacom’s Sean Coar

Radio ITVT: TVOT NYC 2019 Keynote Fireside with Comcast’s Marcien Jenckes and Viacom’s Sean Coar

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ITVT is pleased to present an audio recording of the TVOT NYC 2019 keynote fireside chat, which featured Marcien Jenckes, President of Comcast Advertising, in conversation with Sean Coar, SVP of Data Strategy at Viacom. The session, entitled “On Addressability: A Programmer’s Perspective,” was described in the show brochure as follow:

“Comcast, joined by Charter and Cox, launched On Addressability to make one-to-one targeted TV advertising more scalable and easier to plan, buy and measure. ... Más informaciones

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